Pabst Labs Online/Description

Among Pabst many innovations over the past few years — including hard coffee, hard seltzer, hard tea, and whiskey (no “hard” needed) — in 2020, Pabst granted the rights to Pabst Labs to begin making the non-alcoholic but THC-laced Pabst Blue Ribbon Cannabis Infused Seltzer.

Though not the first cannabis beverage with a beer pedigree, the hope was that the PBR brand would have crossover appeal with the marijuana crowd. And apparently, Pabst was right. Last week, Pabst Labs announced they were opening a new “cutting edge manufacturing facility and distribution center” in Desert Hot Springs, California — further described as “one of the few dedicated cannabis beverage facilities in America” — which will allow the company to more than triple its production capabilities.

“Leveraging over twenty years of beverage manufacturing experience, the goal while building our factory was to establish a standard for quality and efficiency that would set the bar in all cannabis infused beverages facilities for years to come. It’s a game changer,” explained Chuck Barlick, Pabst Labs’ director of production. “[The new factory] will operate under customary world-class manufacturing practices such as HACCP, SQF, GMPs, Lean Manufacturing and Visual Work Instructions.”

Pabst Labs Online/About

The same Blue Ribbon you know and love now comes with a different kind of buzz. Perfect for taking your day up a few notches, or really just making whatever you’re doing a little bit better.

This light and refreshing seltzer is made with real juice and California cannabis. Each PBR Seltzer 12oz can has 5mg of THC, or as we call it, the right amount to start having a good time. Thanks to our advanced emulsion technology, powered by Vertosa, our cannabis infused seltzer works quicker than an average edible, and allows for the most efficient absorption into your system. So you won’t be left waiting for hours to feel a buzz.

5mg THC & 25 calories per can / 4 cans per package

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